Self-publishing is as much a process of self-discovery as it is an illumination of those unknown, underground communities of writers. When I first set out to promote myself and market my work, I had no idea what I was doing. I was googling constantly, trying to absorb as much information about the trials and tribulations of a self-publishing as I could. I learned quickly that the freedom provided by self-publishing is quite daunting. Having every aspect of your promotion under your control means that you have to choose the right image depending on the right audience. You have to conceptualize yourself and decide when and where to ‘bare your soul,’ as they say.
I’ve learned that blogging is integral to getting yourself out there. You want casual internet-ers to stumble on you. You want focused readers to locate you. You want cyber acquaintances to buzz about you. Help promote others, and they’ll usually help promote you. Encourage people to give honest advice too. You have to get your feelings hurt a little to learn and improve. Not everybody will love what you’ve written—and there’s nothing wrong with that. Don’t be afraid that you’re not good enough (you’re going to continue writing, so you’re going to continue improving). Just keep doing what you love, and keep sharing that love with like-minded people. Write because you want to. Support yourself, pursue your passion; find your outlet, find your freedom.
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